My kids love my Nectar card. I put points on it all year and then take them to Legoland for free. Building loyalty amongst your customers can:
- improve customer retention
- build stronger and longer customer relationships
- help you promote existing and new products to a captive audience.
Online loyalty marketing does the same thing using the internet. We can take your customer base, segment it by customer type, create targeted interactive web-based scratch cards delivered directly to your customers’ inbox and follow up with comprehensive management information which will help you reach a response rate of over 50%.
Yes, you read that right…50%. Here’s how we helped Ladbrokes improve their customer loyalty.