A proven digital service aimed at changing behaviour and improving loyalty
- LiveScratch is a proven service that has increased e-marketing response rates for blue chip clients.
- It uses electronic scratch card technology, delivered to smartphones, desktops and tablets, giving access to a massive potential market.
- A creative tool for changing behaviour, capturing data and rewarding customers and employees.
LiveScratch in more detail
LiveScratch is a high value service that increases the effectiveness of customer contact programmes and resultant sales. It achieves this by presenting the prospect with an attractive proposition and here and now opportunity for a personal win, often in response to a positive behaviour defined by our client.
It uses scratch card methodology, presented electronically, and is delivered by email, web sites and internet promotions. It consistently delivers better than 10% response rates and has delivered sales improvement of over 60%. It does not replace any part of the promotional mix, rather it brings a new exciting dimension to electronic marketing.
Supported by a comprehensive competition management system, with all responses capable of being fed into the client’s customer relationship management system, this service can reduce the cost of customer contact by up to 50%, while at the same time significantly increasing customer response rates.
Live Scratch customers include household names.
LiveScratch is particularly good at improving customer loyalty and changing or rewarding employee behavior.
To find out more please contact us