The previous membership system was close to a decade old, contained a large amount of data including historical payment data and was absolutely mission-critical for the TRF because it was the main source of funds.
The web had moved on and there was an opportunity to improve the joining process. We would need to transfer contact, membership and payment data as well as deliver a streamlined sign-up process using two new payment providers.
The TRF is quite unusual in membership terms because it allows couples to sign up as a “joint” membership type.
The objective was to increase membership with a modern membership management system that made it easier than ever to join up.