Membership management for the TRF
The Trail Riders Fellowship is a campaigning rights of way organisation that has taken its case all the way to the supreme court – and won.
They also work with local authorities to repair and maintain roads often referred to as “green lanes”.
The time had come to streamline the joining process and improve membership numbers.
Synopsis: Demanding conversion of historical data as part of new membership system is performed with hardly anyone noticing!
Client: TRF, national rights of way organisation
Skills: Membership and payment systems, data handling, theme development, CiviCRM development, testing.
The previous membership system was close to a decade old, contained a large amount of data including historical payment data and was absolutely mission-critical for the TRF because it was the main source of funds.
The web had moved on and there was an opportunity to improve the joining process. We would need to transfer contact, membership and payment data as well as deliver a streamlined sign-up process using two new payment providers.
The TRF is quite unusual in membership terms because it allows couples to sign up as a “joint” membership type.
The objective was to increase membership with a modern membership management system that made it easier than ever to join up.