We had to showcase Hamish’s work in a way that did justice to the quality of his art.
In 2016 Hamish Mackie had a website which was slow and was not mobile-friendly. The SEO team identified, from Google Analytics, that Hamish’s target market was quick to move to mobile devices for browsing and he was at risk of alienating these visitors unless he moved.
Changing expectations from Google and from internet users meant that the website was at risk of decline. Hamish was keen to keep up with Google’s requirements and that’s where we came in.
We saw a website that had been optimised but where the technology was no longer able to keep pace. Hamish needed something fresh and he wanted to seize the opportunity to create a website that showcased his work in a way that did justice to the quality of his art. He also wanted a website that would perform well in the search rankings, encourage people to connect with Hamish and help him sell his pieces to an international audience
Hamish Mackie, Black rhino itch